Top 5 iOS Consumer Finance Apps in Uruguay: Q1 2024 Performance

In the first quarter of 2024, the top five consumer finance apps on iOS in Uruguay showed varying performance trends in downloads, revenue, and active users. Based on data from Sensor Tower, let's explore how each app fared during this period.

eBROU saw a consistent download rate throughout the quarter. It started with 1.4K downloads in the first week of January, peaking at 1.7K in the last week of February, and ended the quarter with just over 1K downloads in the final week of March.

Movil Plus experienced a fluctuating download trend. The app started with 1K downloads in early January, peaked at 1.2K in mid-March, and closed the quarter with 712 downloads.

Itaú UY saw a steady download trend, starting with 767 downloads in the first week of January and peaking at 1K downloads in mid-March. However, it ended the quarter with a dip to 650 downloads in the last week of March.

OCA maintained a stable download rate throughout the quarter. It began with 683 downloads in early January, reached a high of 747 downloads in the first week of February, and concluded with 594 downloads in the final week of March.

Splitwise showed a varied performance across all metrics. Weekly revenue fluctuated, peaking at $418 in the first week of February and ending the quarter at $313. Downloads started at 1.1K in early January, dropped to 431 in mid-March, but saw a slight recovery to 563 in the last week of March. Active users began at 3.1K, with a low of 2.3K in mid-March, and ended the quarter with 2.5K active users.

For more detailed insights and analytics, visit Sensor Tower.